In-house bulk brand Ground Brown Flax Seed or Flax Meal. Brown flax meal is whole brown and golden seeds that have been finely milled. Flax seeds are also known as linseed in some food industries. Nutty in flavor, brown flax meal is also grainy in texture; ideal for topping foods, or for cooking or baking applications. Used to make a "flax egg", a great vegan "egg" substitute for baking!